元宇宙虚拟空间在时尚领域的应用现状及发展趋势

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doi:10.13475/j.fzxb.20230300202

摘要：

为促进元宇宙下虚拟空间在时尚领域的应用,采用综合分析和案例研究,以了解和剖析时尚虚拟空间的影响因素和发展趋势。对虚拟试穿、非同质化货币、数字化身等纺织服装领域发展元宇宙产业的常见措施进行总结,对时尚虚拟空间的建立方式进行概述,对虚拟空间中虚拟试衣、服装定制系统、数字化服装设计工具等案例在纺织服装领域的应用进行剖析,强调了虚拟空间作为元宇宙的重要媒介对时尚领域的实践意义。回顾了当前时尚空间运营模式,揭示其在商业性、实用性和交互性上的短板。探讨了实体商业中心相对于虚拟空间在政府支持、历史文化及交互性方面的优势,指出人工智能发展将重塑时尚领域创作模式,未来时尚虚拟空间宜以综合性商业体形式发展,以实体综合性商业体为依托,通过镜像空间实现实体经济和数字经济的深度融合。最后,提供了时尚综合商业体的实施路径和手段,包括利用虚拟现实技术和人工智能,在元宇宙空间中发展具有文化性、和现实互联、能够实现用户共创的时尚综合商业体。

关键词: 元宇宙, 虚拟空间, 数字时尚, 人工智能, 数字化转型

Abstract:

Significance Under the dual influence of Web3 and AIGC, the content and form of virtual spaces are gradually converging towards the shape of the Metaverse, holding substantial commercial and economic value for the textile and fashion industry. This paper reviews and discusses the strategies and methods for constructing virtual spaces for textile and fashion. It is advantageous for textile and fashion brands, manufacturers, and designers to adapt to the dramatic shifts in economic and creative models brought about by the rapid development of Web3 and artificial intelligence. This adaptation would enable these enterprises to better understand the future direction of the market, respond to market demands, innovate more rapidly, enhance production efficiency, reduce costs, and ultimately improve their competitiveness and market share.

Progress Virtual spaces serve as vital mediums in the Metaverse, enabling fashion brands to engage in activities such as AR try-ons, NFT issuance, digital game development, digital avatar creation, and the establishment of Metaverse communities. Mass-oriented virtual spaces include open-world spaces originating from video games, online 3-D galleries, and digital twins. This paper outlines three methods for establishing fashionable virtual spaces, integration within existing Metaverse projects, the development of standalone fashion virtual spaces, and the creation of pop-up event spaces. It summarizes virtual space applications in the textile and fashion industry, encompassing brand promotion, virtual try-ons, clothing customization systems, digital clothing design tools, and more. By studying and reviewing current operational models of fashion spaces, the paper identifies shortcomings in terms of commercial viability, practicality, and interactivity, such as inadequate technical support, low audience engagement, poor user experiences, and insufficient traffic conversion. The advantages of physical commercial centers over virtual spaces in terms of government support, historical and cultural significance, and interactivity are discussed. Additionally, the rapid development of artificial intelligence is noted for its transformative effect on fashion creative models.

Conclusion and Prospect The next phase of focus in the textile and fashion sector's virtual spaces is the development of fashion integrated business complexes. Fashion virtual spaces should be grounded in successful physical integrated business complexes, creating spaces that mirror physical entities to achieve a profound integration of the physical and digital economies. This paper provides specific implementation pathways and approaches to build a fashion integrated commercial complexes in virtual space. This includes leveraging virtual reality and artificial intelligence to cultivate culturally rich, real-world-connected fashion business centers within the Metaverse. Specific strategies involve drawing inspiration and investment from successful physical businesses, establishing digital twins, creating fashion business centers that amalgamate fashion concepts, artistic creativity, lifestyles, culture, and history, and deploying, expanding, and promoting them through curation. Employing AR and MR technologies to project virtual scenes into the physical world is recommended, as is using physical scanning or encouraging user participation in space co-creation activities to enrich virtual space content. Leveraging artificial intelligence to develop digital roles such as digital fashion designers and digital shopping assistants can bridge the gap between physical and virtual spaces. Making effective use of Web3's advantages in confirming creative ownership, encouraging collaborative user content creation, and employing incentive mechanisms like collection, rewards, and competition can attract user participation in content creation and sharing within virtual spaces, leading to traffic growth and realization. Ultimately, this will facilitate the deep integration of the physical and digital economies.

Key words: metaverse, virtual space, digital fashion, artificial intelligence, digital transformation

中图分类号:

TS941.2

王雪微, 于晓坤. 元宇宙虚拟空间在时尚领域的应用现状及发展趋势[J]. 纺织学报, 2024, 45(04): 238-245.

WANG Xuewei, YU Xiaokun. Current situation and development in applying metaverse virtual space in field of fashion[J]. Journal of Textile Research, 2024, 45(04): 238-245.

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链接本文: http://www.fzxb.org.cn/CN/10.13475/j.fzxb.20230300202

http://www.fzxb.org.cn/CN/Y2024/V45/I04/238

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