纺织学报 ›› 2024, Vol. 45 ›› Issue (09): 183-193.doi: 10.13475/j.fzxb.20230802901

• 服装工程 • 上一篇    下一篇

新型共享衣橱的虚拟构建及实践探讨

李欣华1,2(), 李佳坤1, 郑芳英3, 张洁4   

  1. 1.浙江理工大学 服装学院, 浙江 杭州 311222
    2.丝绸文化传承与产品设计数字化技术文化和旅游部重点实验室, 浙江 杭州 311222
    3.浙江理工大学 数学系, 浙江 杭州 310018
    4.中联品检(上海)技术服务有限公司, 上海 201616
  • 收稿日期:2023-08-14 修回日期:2024-06-17 出版日期:2024-09-15 发布日期:2024-09-15
  • 作者简介:李欣华(1975—),女,副教授,博士。研究方向为服饰文化与创新研究、服饰文化传播。E-mail: xinhuali@zstu.edu.cn

Research on newtype shared wardrobe virtual construction and practice

LI Xinhua1,2(), LI Jiakun1, ZHENG Fangying3, ZHANG Jie4   

  1. 1. College of Fashion Design & Engineering, Zhejiang Sci-Tech University, Hangzhou, Zhejiang 311222, China
    2. Key Laboratory of Silk Culturle Heritage and Products Design, Digital Technology, Ministry of Culture and Tourism, Hangzhou, Zhejiang 311222, China
    3. Department of Mathematical Sciences, Zhejiang Sci-Tech University, Hangzhou, Zhejiang 310018, China
    4. United Inspection Services (Shanghai) Co., Ltd., Shanghai 201616, China
  • Received:2023-08-14 Revised:2024-06-17 Published:2024-09-15 Online:2024-09-15

摘要:

针对当前服装产业生产和消费现状,及相关环境资源警示问题,基于“可循环理念”“协作消费模式”和“数字技术”,采用跨学科和虚拟实践方法,结合新零售模式、空间消费、区块链技术和数字孪生技术等知识,对新型共享衣橱在未来应用的可实践性及其带来的社会效益进行了探讨。研究显示:可循环理念和新兴技术环境为新型共享衣橱的未来实践提供了建设性环境;从其虚拟构建及运营带来的社会效益预估来看,一方面租赁方可以获得一定的经济效益,另一方面减少了服装消费和服装生产,节约了社会生产资源。本文研究为未来新型共享衣橱的实施提供了理论参考,以期促进纺织服装业的可持续发展。

关键词: 可循环理念, 协作消费, 共享衣橱, 共享经济, 区块链技术

Abstract:

Objective Clothing waste is a severe problem in textile industry. Terminal incineration disposal not only brings a huge waste of resources, but also cruel threat to the environment. Sharing economy and circularity concept of the textile industry provide the necessary conditions for cooperative consumption, which can integrate and reallocate the existing resources in the market. Renting and sharing are the cores of collaborative consumption. However, the conventional form of renting has many obstacles in the global shared wardrobe market, which results in most consumers do not know enough about this consumption mode and have little trust in sharing platform, its commercial value is not be proven. Therefore, fundamentally change about concept of consumption is of great significance for enhancing consumer trust, realizing the green consumption, and promoting the progress of the circularity system of the textile industry.

Method By literature reviewing, it was found that the generally' key factors that restrict the development of shared wardrobe and collaborative consumption mainly are consumer's cognitive limitations, attitude variances, personality traits, and values. Positively, circularity concept, new digital technologies, and collaborative consumption can provide a beneficial economic environment, retail model, and spatial consumption for the newtype shared wardrobe's establishment in the future. From the perspective of quality and trust guarantee system, Blockchain technology, with its distinct functions of decentralization, immutable information, independence, and anonymity can supervise clothing quality and build up consumer's trust system. From the perspective of marketing strategy, Curetail (Curated + Retail ) can integrate Exhibition-style rental system and experiential consumption together and thus bring consumer into a circularity world and enlighten them to take part in the newtype shared wardrobe consumption. Moreover, new digital technology, such as VR, AR, metaverse, can make the virtual space construction and operation of newtype wardrobe be realized.

Result Based on the knowledge of literature theory and technical support for the establishment of newtype shared wardrobe in the future, the research virtually constructed and operated the newtype shared wardrobe, and made profit estimation respectively of commercial lease, consumer and society. The result is newtype shared wardrobe can enhance people’s cognition of green consumption, thereby contributing to reduce clothing waste and lead to an effective utilization of circularity system of textile industry.

Conclusion The market and management of China's shared wardrobe is still in a primary stage. Though the related department has not yet issued a relatively complete and final standard system for the circular using of waste clothes, it gives related enterprises and technical practitioners a great potential chance and autonomy to carry on the research. This research applies the new concept and technologies for constructing newtype shared wardrobe and offers pathways and methods for its practice in the textile industry's circular practices in the future. The core content includes the application of blockchain technology within circular systems and the virtual construction of consumer spaces. The research also estimates the social benefits arising from its virtual operation. Hopefully, the finding serves as an initial outcome for the futural establishment and practice of newtype shared wardrobe. The research also reveals that not all garments are suitable for the shared wardrobe circular system, only meeting the circular number for bring profit can enter the circular system. Therefore, the core basis of its operation, namely the value evaluation of clothes before entering the recycling and the establishment of inspection standards at various stages, will be the crucial content for further in-depth research.

Key words: circularity concept, collaborative consumption, shared wardrobe, sharing economy, blockchain techniques

中图分类号: 

  • TS941

图1

资讯类国际媒体和社交媒体中18个环境热门话题的ESG动态主流主题出现频率统计"

图2

新型共享衣橱循环运作流程图"

图3

新型共享衣橱区块链技术节点监控示意图"

表1

区块链核心监控技术在新型共享衣橱各循环阶段中的设置与功能说明"

服装所处循环阶段 区块链核心技术 表示符号 功能
检测阶段
GB/T 38923—2020
《废旧纺织品
分类与代码》
记账节点(分布式记账) N 增强系统安全性、数据可靠性
时间戳 T 剔除无质检标、特殊号型等不符合循环标准的产品
智能合约 S 计算机编程语言计算进入共享衣橱系统服装的新旧程度,
形成数据库,防止人为篡改
共识机制
(POW工作量证明)
P 与智能合约共同保证数据库不被篡改,建立节点互信,
提高服装新旧程度计算结果的真实性
消杀阶段
GB/T 38923—2020
《废旧纺织品分类与代码》
记账节点(分布式记账) N 增强系统安全性、数据可靠性
时间戳 T 监测工序的先后顺序,防止步骤错乱或遗漏,
增强消杀过程的透明性,提高消费者信任度
智能合约 S 保证合作消杀工厂资质的透明性和公开性
UTXO模型 U 自动建立清洗、消毒工序数据库,与智能合约共同发挥作用,
保证每一步骤可追溯,公开查看
租赁商店 记账节点(分布式记账) N 增强系统安全性、数据可靠性
时间戳 T 确保消费数据的公开性和透明性,有助于交易清算
智能合约 S 确保参与租赁行为的消费者信息数据可追踪,
有利于消费者与平台、消费者与消费者之间建立互信
UTXO模型 U 记录服装重新进入循环系统的更新数据,循环数据库形成闭环

图4

X-SPACE 新型共享衣橱“展览式租赁”虚拟空间建构"

图5

X-SPACE新型共享衣橱租赁消费动线"

图6

X-SPACE新型共享衣橱“协作消费、可持续理念及消费行为”宣传动线"

表2

循环等级量化表"

循环次数 质量要求 分级指标
1 X n 1 经洗净、消毒、干爽、无污渍、无损伤、无毛球、无明显褪色、配饰齐全 一级
( n 1 + 1 ) X n 2 经洗净、消毒,污渍、损伤较少 二级
( n 2 + 1 ) X n 3 尚具有使用价值(不影响正常穿着使用)的服装 三级
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