纺织学报 ›› 2002, Vol. 23 ›› Issue (02): 78-79.

• 目次 • 上一篇    下一篇

论服装品牌经营

李 敏   

  1. 东华大学服装学院 上海;200051
  • 出版日期:2002-04-15 发布日期:2002-04-15
  • 通讯作者: 李 敏

  • Online:2002-04-15 Published:2002-04-15

摘要: 分析香港服装公司Kitterick的成功经验,从品牌形象,市场定位,品牌策略,设计风格,促销方式,卖场及业务拓展等方面进行剖析,为设计师及经营者提供借鉴。

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