纺织学报 ›› 2006, Vol. 27 ›› Issue (11): 66-69.

• 研究探讨 • 上一篇    下一篇

基于全球价值链治理的我国纺织服装产业集群

刘芹;陈继祥   

  1. 上海交通大学安泰管理学院 上海200052
  • 收稿日期:2005-04-23 修回日期:2005-09-26 出版日期:2006-11-15 发布日期:2006-11-15

Development strategy of China′s textile & apparel industrial cluster based on the governance in global value chain

LIU Qin;CHEN Ji-xiang   

  1. Management School;Shanghai Jiaotong University;Shanghai 200052;China
  • Received:2005-04-23 Revised:2005-09-26 Online:2006-11-15 Published:2006-11-15

摘要: 我国纺织服装产业具有相对较强的国际竞争优势,集群化发展模式是竞争优势的源泉之一。全球价值链治理是全球价值链中权力拥有者协调和组织分散于全球各地的价值创造的活动。纺织服装产业集群的价值链治理者常常处于设计和营销环节,获得了大量的附加价值。我国纺织服装产业集群多处在全球价值链的制造环节,与治理者的治理关系属于半层级,必须遵循治理者制定的规则和标准。根据全球价值链治理理论,我国纺织服装产业集群不能再依靠低成本的优势参与全球竞争,必须提高营销水平,打造区域特色产业品牌,促进我国纺织服装产业集群的升级,正确发展和纺织服装治理者的关系,同时嵌入多条全球价值链实行市场多元化战略。

Abstract: The textile and apparel industry of our country has comparative advantages in international competition. The development mode of industrial cluster is one of the sources of competition advantage. The governance in global value chain is used when power owners coordinate and organize the value-created activities the world over. The governors of textile and apparel global value chain are often in the position of designing and marketing, reaping much value-added. However, most of China′s textile and apparel industrial clusters are engaged in manufacturing, and their relationship with the governor is quasi-hierarchy. They follow the rules and standards made by governors. According to the theory of governance in global value chain, the textile and apparel industrial clusters of our country can no longer depend on the advantage of low cost, and must improve the marketing technique, open up new sale channels and develop brand products and goods with regional features, thus promoting the upgrading of the clusters. Also, they should develop right relation with the governors, embed in various global value chains and implement market diversity strategy.

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