纺织学报 ›› 2007, Vol. 28 ›› Issue (12): 131-134.

• 管理与信息化 • 上一篇    下一篇

全球价值链下的中国服装产业升级

胡丹婷;汪佩霞   

  1. 浙江理工大学纺织经济研究所 浙江杭州310018
  • 收稿日期:2006-06-16 修回日期:2007-01-09 出版日期:2007-12-15 发布日期:2007-12-15

Industrial upgrading of Chinese apparel based on the theory of global value chain

HU Danting;WANG Peixia   

  1. Institute of Textile Economy;Zhejiang Sci?-Tech University;Hangzhou;Zhejiang 310018;China
  • Received:2006-06-16 Revised:2007-01-09 Online:2007-12-15 Published:2007-12-15

摘要: 根据全球价值链理论,服装价值链是购买者驱动型的,即大型的服装零售商、品牌营销商、品牌制造商是服装价值链的领导者,他们居于价值链的高端并控制着价值链。在全球服装价值链中,设计和营销处于价值链的高端,而生产加工处于价值链低端。中国服装产业目前处于全球价值链的低端,面临着订单外流、生产中心转移的风险,产业升级是必须面对的问题。全球价值链下中国服装产业升级的途径是逐步向价值链高端发展。具体途径有:制造样衣以提高产品设计能力;品牌国际化以拓展国际市场营销渠道。

Abstract: According to the theory of global value chain,the apparel value chain is buyer-driven,namely,large retailers,brand marketers,and brand creators play a leading role in the apparel value chain,and they occupy the high-end of the chain and control it.The apparel industry in China,meanwhile,is currently located in the low-end of the global value chain,confronted with problems of order loss and transfer of production center.Therefore,industrial upgrading becomes a must.They should gradually climb up the value chain with the following approaches: making samples,improving design ability,brand internationalization and opening up international marketing channels.

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