Abstract: "Phoenix-style" is the typical national fashion type,forming with the evolving history of She."Phoenix-style" is communioning manifestations of the material culture and spiritual culture of She,containing rich cultural connotation and aesthetic arts.This article deeply discusses the origin,the morphological features of She, and the She rich folk culture, religion and history, culture and other aspect condensed by the "Phoenix-style",and deeply analysis the reasons forming this unique cultural connotation, and then deeply proclaims the process of She history development and the essence of traditional dress culture.