Abstract: Reform and opening up,promoting a profound change in china s clothing culture in 3000 years.This is mental model change in clothing culture.China has basically realized two evolution of clothing culture mental model.From identity to body, then from body to personality, chinese clothing cultural psychology into the modern.This means the weakening of group norms and awakening of the body,more importantly,the expression of personality.This marked the beginning of chinese modern clothing culture.’’★。’