关键词: 中小型服装企业, 电子商务, 转型模式, 转型结构

Abstract: Through literature review, investigation, case study, statistical analysis, summed up the four modes of transformation of electronic commerce in the small and medium-sized garment enterprises, analyzes the management mode with the characteristics and strategy of industry transformation, transformation of the management mode, the same business model cross-industry transformation and cross-industry transformation. Extract all transformation competence and ability structure mode, in the enterprise strategic management, organization management, human resource management, market strain and process control is the key point of transformation. The key of industrial upgrading and transformation is the progress of technology, electronic commerce technology based on Internet, is one of the effective approaches to upgrading the transformation of domestic garment enterprises, clothing enterprises must establish information as the link of enterprise operation mode, development space and traditional industry mode of operation, the matching field.

Key words: small and medium-sized enterprise, electronic commerce, transformation mode, transformation structure