模糊综合评价在服装采购决策中的应用

摘要/Abstract

摘要：

以服装采购决策为研究对象，运用二级模糊综合评判方法对服装采购进行决策判别并予以评判。从消费者的角度出发，通过调查问卷的方法确定影响服装销售量的因素，并根据实际情况进行调整，最终构成评判指标体系；通过专家估测法确定评价体系中各因素的权重分配；用专家评价、采购员打分以及建立隶属函数的方法确定评价矩阵；采用最大隶属度原则确定服装上市后的销售量情况，并根据评判结果对服装是否采购以及采购量如何进行分析，为订单决策提供了理论参考依据。

关键词: 模糊综合评判, 销售因素, 服装采购决策, 指标体系

Abstract:

The secondary fuzzy comprehensive evaluation method is used to judge clothing purchasing. From the consumer's view, the factors influencing the garment sales is determined through the questionnaire method and the final evaluation index system is constituted after the adjustment according to the actual situation.The expert evaluation system estimation method is also developed to determine the weight distribution of each factor by means of expert evaluation and the evaluation matrix is determined via expert evaluation and buyer scoring method, as well as the establishment of membership functions. Finally the principle of maximum degree apparel sales is used to make decision about the sales situation after the launching of clothing, and the context as for whether to purchase a kind of clothing as well as the purchasing quantity is anslyzed based on the evaluation results, thus providing a theoretical decision reference for the garment order.

Key words: fuzzy comprehensive evaluation, marketing factor, clothing purchasing decision, index system

韩曙光于淼胡觉亮郭瑞. 模糊综合评价在服装采购决策中的应用[J]. 纺织学报, 2015, 36(05): 127-132.

参考文献

相关文章 9

[1]	翟胜男陈太球蒋春燕傅佳佳王鸿博. 消防服外层织物热防护性与舒适性综合评价[J]. 纺织学报, 2018, 39(08): 100-104.
[2]	阎玉秀;季晓芬;胡觉亮;章谛梦;蔡丽玲. 服装企业供应商综合评价指标体系设计[J]. 纺织学报, 2009, 30(02): 130-134.
[3]	周莉莉;陈善峰;李仁旺;刘海霞;应卫平. 基于模糊综合评判的虚拟模特匹配算法[J]. 纺织学报, 2007, 28(9): 118-121.
[4]	许海军;赵国樑;刘静霞;王晓春;汪胜. 涤纶织物结构与其血液相容性及生物力学性能[J]. 纺织学报, 2007, 28(5): 55-58.
[5]	王春红;王瑞;于飞;沈路. 竹原/亚麻复合材料力学性能的模糊评判[J]. 纺织学报, 2007, 28(3): 34-37.
[6]	郑鹏程;汪学骞;陈翟. 双模型互证法在评判休闲西裤外观保持性中的运用[J]. 纺织学报, 2007, 28(3): 79-83.
[7]	田俊莹;顾振亚. 模糊数学在亚麻涤纶混纺织物服用性能与混纺比关系中的应用[J]. 纺织学报, 2005, 26(5): 49-51.
[8]	于永玲;张亚惠;任志华. 模糊综合评判棉纤维纺纱过程中的性能变化[J]. 纺织学报, 2005, 26(5): 34-36.
[9]	曹建达. 棉织物手感主观评定的模糊综合评判[J]. 纺织学报, 2003, 24(01): 27-29.

Metrics

Viewed

Full text

Abstract

Cited

Shared

Discussed

本文评价

推荐阅读 10

[1]	闫玉秀;季晓芬. 服装厂降低返修率的系统研究[J]. 纺织学报, 2004, 25(03): 66 -67 .
[2]	李志祥;何渭林. 提花机极限转速及横竖针受力分析[J]. 纺织学报, 2005, 26(5): 60 -62 .
[3]	龚树标. SQ1A型气流纺纱机通过批量生产鉴定[J]. 纺织学报, 1985, 6(10): 58 .
[4]	俞权;范德炘;张锦生;蒋红;傅佩云;李伟忠. 绢/涤混纺纱的结构与性能[J]. 纺织学报, 1985, 6(12): 40 -43 .
[5]	王府梅;徐广标. 精纺毛型织物弯曲性能预测途径探讨[J]. 纺织学报, 2004, 25(06): 76 -78 .
[6]	张森林;姜位洪. 织物计算机模拟设计的实现[J]. 纺织学报, 2004, 25(06): 81 -84 .
[7]	阎克路;王华林;邢志新;刘征;王淑雅. 黑花羊毛双氧水漂白工艺条件的优化[J]. 纺织学报, 1993, 14(03): 29 -31 .
[8]	贺洁人. 全国浆纱经验交流会在四川召开[J]. 纺织学报, 1981, 2(05): 22 .
[9]	孙铠;蔡再生;王晓明;胡乃杰;胡志朋. 桑蚕丝织物高吸湿洗又新整理工艺研究[J]. 纺织学报, 1992, 13(09): 4 -7 .
[10]	陈秋水. 高吸水涤纶仿真丝织物的设计和试制[J]. 纺织学报, 1990, 11(06): 24 -25 .