纺织学报 ›› 2021, Vol. 42 ›› Issue (08): 161-166.doi: 10.13475/j.fzxb.20200903406

• 服装工程 • 上一篇    下一篇

滑雪内衣差异化需求多维度分析

张冰洁1,2, 王莉1,2, 傅维杰3, 刘莉4, 王建萍1,2,5(), 李倩文1,2   

  1. 1.东华大学 服装与艺术设计学院, 上海 200051
    2.东华大学 现代服装设计与技术教育部重点实验室, 上海 200051
    3.上海体育学院 运动科学学院, 上海 200438
    4.北京服装学院 服装艺术与工程学院, 北京 100029
    5.同济大学 上海国际设计创新研究院, 上海 200092
  • 收稿日期:2020-09-15 修回日期:2021-04-08 出版日期:2021-08-15 发布日期:2021-08-24
  • 通讯作者: 王建萍
  • 作者简介:张冰洁(1993—),女,博士生。主要研究方向为服装科技与可穿戴产品设计。
  • 基金资助:
    国家重点研发计划项目(2019YFF0302100);中央高校基本科研业务费专项基金资助项目(2232020G-08)

Multi-dimensional analysis of differentiation demands for ski underwear

ZHANG Bingjie1,2, WANG Li1,2, FU Weijie3, LIU Li4, WANG Jianping1,2,5(), LI Qianwen1,2   

  1. 1. College of Fashion and Design, Donghua University, Shanghai 200051, China
    2. Key Laboratory of Clothing Design and Technology, Ministry of Education, Donghua University, Shanghai 200051, China
    3. School of Kinesiology, Shanghai University of Sport, Shanghai 200438, China
    4. School of Fashion, Beijing Institute of Fashion Technology, Beijing 100029, China
    5. Shanghai Institute of Design and Innovation, Tongji University, Shanghai 200092, China
  • Received:2020-09-15 Revised:2021-04-08 Published:2021-08-15 Online:2021-08-24
  • Contact: WANG Jianping

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摘要：

为深入探究专业滑雪运动员与大众滑雪爱好者对功能性滑雪内衣的差异化需求,基于功能性滑雪内衣认知情况、现有滑雪内衣穿着感受、滑雪运动体验及滑雪内衣功能需求4个维度设计调查问卷,应用交叉分析和卡方检验等方法对234份有效问卷进行分析。结果表明:与专业滑雪运动员相比,大众滑雪者对滑雪内衣认知程度较低,其热湿舒适性是影响穿着感受的首要因素;2组人群对滑雪内衣的保暖透气、吸湿排汗及拉伸弹性功能需求较高,而对不同身体部位的功能需求呈现一定差异。研究结果为滑雪内衣的功能性分区设计及相关企业进行产品商业化开发提供参考,对研发符合我国参加国内外重大体育竞赛运动员生理特征的高性能滑雪内衣具有指导意义。

关键词: 人群差异化, 消费者需求, 滑雪内衣, 多维度分析, 功能性分区设计

Abstract:

In order to explore differentiated demands of professional skiers and mass skiing enthusiasts for functional ski underwear, cognition of functional ski underwear, wearing feelings of ski underwear, skiing experience and functional demands of ski underwear were designed as four dimensions in a questionnaire survey, and the cross analysis methods and chi-square test were used to analyze 234 valid questionnaire feedbacks. The results show that the general skiers in China have a low understanding of ski underwear comparing with professional skiers, and thermal-wet comfort appears to be the primary factor affecting the wearing feeling.The thermal permeability, moisture absorption and sweat releasing, and tensile elasticity of ski underwear are regarded as the highest demands by the two targeted groups, recognizing that specific requirements for each body part are different to some extent. This paper provides a reference for the functional division design of ski underwear and lays a foundation for the commercialization development for enterprises,and is of guiding significance for the research and development of high-performance ski underwears that conforms to the physiological characteristics of Chinese athletes participating in major domestic and international sports competitions.

Key words: crowd differentiation, consumer demand, ski underwear, multi-dimensional analysis, functional division design

中图分类号: 

  • TS941.71

表1

受试者基本信息"

选项分布 专业运动员 大众滑雪者
人数 占比/% 人数 占比/%
性别 男性 44 62.0 50 30.7
女性 27 38.0 113 69.3
年龄 ≤25岁 43 61.0 97 59.6
26~30岁 17 23.7 40 24.3
31~35岁 5 7.0 15 9.3
36~40岁 4 5.6 6 3.7
≥41岁 2 2.7 5 3.1

表2

内搭穿着类型及滑雪内衣购买比例"

选项分布 专业运动员 大众滑雪者
人数 占比/% 人数 占比/%
滑雪内层穿搭类型 1层普通内衣(如秋衣、秋裤等) 9 12.7 25 18.4
1层保暖内衣(加绒、加厚、自发热内衣等) 8 11.3 37 22.7
1层通用运动内衣(紧身运动服、跑步服、瑜伽服等) 9 12.7 10 6.1
1层专业滑雪内衣 18 25.4 7 4.3
2层:普通内衣+中间层(毛衣、卫衣等) 7 9.9 35 21.5
2层:保暖内衣+中间层 4 5.6 22 13.5
2层:通用运动内衣+中间层 3 4.2 13 8.0
2层:专业滑雪内衣+中间层 11 15.5 10 6.1
其他 2 2.8 4 2.5
是否购买过滑雪内衣 是 31 43.7 21 12.9
否 40 56.3 142 87.1

表3

滑雪内衣是否有助于提高运动表现交叉分析结果"

调查对象 占比/%
没有帮助 或许有帮助 肯定有帮助 非常有帮助
专业运动员 2.70 7.64 48.28 41.38
大众滑雪者 17.39 26.09 30.43 26.09

表4

影响滑雪体验的因素对照结果"

调查对象 频数 χ2 P
A B C D E 其他
专业运动员 47 20 36 33 28 5 17.626 0.007
大众滑雪者 81 46 54 105 74 4

表5

身体易受寒冷寒冻部位比较分析结果"

身体部位 平均水平和离散度 P
专业运动员 大众滑雪者
肩颈部 3.76±4.92 5.37±5.33 0.026
背部 3.27±4.68 2.30±4.16 0.136
身体两侧 1.27±3.18 1.90±3.83 0.190
腰腹部 4.23±5.04 3.89±4.90 0.633
胸部 0.76±2.54 1.17±3.07 0.296
臀部 1.90±3.89 1.17±3.09 0.161
大腿部 3.07±4.52 1.88±3.79 0.055
关节部 4.92±4.97 4.49±4.84 0.541
小腿 2.25±4.08 2.75±4.27 0.410
上肢 3.08±4.30 2.01±3.90 0.072
其他 0.82±2.75 0.53±2.33 0.410

图1

身体易受湿热困扰部位分析"

表6

滑雪内衣整体功能需求比较分析结果"

功能需求 平均水平和离散度 P
专业运动员 大众滑雪者
保暖透气 7.79±2.585 7.80±2.896 0.982
紧身压缩 3.44±3.985 2.01±3.447 0.010
吸湿排汗 4.34±3.817 5.18±3.545 0.116
拉伸弹性好 4.30±3.284 4.31±3.479 0.972
导湿快干 3.27±3.277 2.85±3.175 0.357
柔软舒适 4.01±3.319 3.91±3.394 0.825
耐磨性好 1.14±2.457 1.21±2.438 0.846
抗菌抑菌 1.39±2.572 1.56±2.669 0.651
其他 0.08±0.712 0.00±0.000 0.321

表7

滑雪内衣各部位功能需求对比分析结果"

身体部位 调查对象 频数 P
保暖透气 紧身压缩 透湿排汗 拉伸弹性好 导湿快干 柔软舒适 耐磨性好
肩颈 专业运动员 28 12 8 27 6 27 3 0.402
大众滑雪者 67 20 21 56 11 38 10
胸部 专业运动员 32 10 13 18 11 22 2 0.361
大众滑雪者 56 17 44 27 24 54 5
背部 专业运动员 33 10 26 9 15 17 5 0.056
大众滑雪者 47 13 69 32 29 26 11
腰臀部 专业运动员 27 20 6 21 8 21 8 0.439
大众滑雪者 48 39 27 44 16 35 19
腹部 专业运动员 39 14 11 14 8 24 0 0.715
大众滑雪者 79 24 24 30 20 45 4
身体两侧 专业运动员 24 17 11 22 8 19 5 0.218
大众滑雪者 42 26 38 49 18 28 19
腿部 专业运动员 30 21 9 20 8 15 8 0.239
大众滑雪者 50 35 25 53 12 24 28
手臂 专业运动员 24 22 5 24 4 21 9 0.110
大众滑雪者 45 31 17 53 18 31 30
关节 专业运动员 34 12 5 27 6 16 10 0.032
大众滑雪者 50 12 17 60 12 34 40
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