关键词: 格子型色织物纹样, 消费者喜好度, 交互评价, 优选模型, 设计特征要素

Abstract:

In order to quickly catch the consumer's demand and grasp the design positioning of plaid yarn-dyed fabric pattern, a dynamic user preference model by displaying interactive evaluation and implicit preference calculation was proposed. Firstly, the design feature elements of the plaid yarn-dyed fabric pattern was determined, and the pattern samples for the interactive evaluation and the preferred pattern database were selected. Secondly, the user's preference on the pattern of design feature elements was obtained through scoring the pattern samples. Then, the relationship between user's preference and the design feature elements of the pattern was quantitatively reflected. Finally, the user's preferred pattern was selected out based on the preference of each pattern which was calculated automatically in the pattern database. The results from 32 users participated in the test show that all users have more than 50% average satisfaction with the 8 selected patterns, in which 2/3 of the users have more than 80% average satisfaction. It is indicates that the preferred model has good feasibility and can help the designers quickly catch the consumer's demand for the plaid yarn-dyed fabric, providing reference for personalized customization and design.

Key words: plaid yarn-dyed fabric pattern, consumer preference, interactive evaluation, selection model, design feature element