纺织学报 ›› 2005, Vol. 26 ›› Issue (1): 123-125.

• 综合述评 • 上一篇    下一篇

基于WEB的服装营销管理系统研究(Ⅱ)

李创1,王丽萍2,任荣明1   

  1. 1.上海交通大学管理学院 上海200030 ;2.东华大学旭日工商管理学院 上海200051
  • 收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2005-02-15 发布日期:2005-02-15

Study on fashion marketing management system based on web

LI Chuang1;WANG Li-ping2;REN Rong-ming1   

  1. 1.School of Management;Shanghai Jiaotong University;Shanghai 200030;China; 2.Glorious\|Sun School of Business and Management;Donghua University;Shanghai\ 200051;China
  • Received:1900-01-01 Revised:1900-01-01 Online:2005-02-15 Published:2005-02-15

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摘要： 根据相关理论与企业实际 ,优选先进合理的管理理论与网络信息技术 ,并结合服装企业具体操作流程 ,建立了适合我国国情的服装业营销管理系统的理论模型。

Abstract: According to the related theories and practi cal situations of enterprises,theoretical models for the module o f sales that are suitable to our country was established by selecting advanced and practical man agement theories and network information technologies and taking into considerat ion of the actual operational procedures of the fashion industry.

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