Abstract: The influence of Chinese traditional costume culture on European fashion brands was discussed.The feature of Chinese traditional costume culture,especially,QiPao in Qing Dynasty were introduced from style,color,material and pattern.The correlation of European fashion brands and various culture including native and foreign culture were analyzed.Proofs of the influence of Chinese traditional costume culture on European fashion brands in terms of outlines,colors and patterns,as well as particularities via analysis of the styles of brands of Yves Saint Laurent,Pierre Cardin,D&G,Valentino were found.Finally,this paper points out that while paying attention to foreign fashion elements,Chinese fashion designer should actively seek the native cultural elements and national traits to create our own brand.