Abstract:

With increasing competition of domestic apparel industry, fashion terminal store has become one of the core competitiveness of the fashion brand. To adapt to the diversified developing trends of modern lifestyle, the fashion marketing, as a marketing terminal, has ushered in the era of visual marketing. Starting from the emerging background of modern lifestyle, this article systematically analyzed the developing trend of lifestyle, and presented the modern visual marketing strategy suitable for the modern lifestyle. Having studied the fashion store design in terms of personality, mood and environment, and style, it is suggested that visual marketing of fashion stores be brand-driven to cater to consumers’ demand and guide consumers to focus on brand experience. A multifunctional and aesthetic sales surrounding through effective and innovative arrangement and display are created, achieving maximum benefit via brand display.