Abstract: Having carried out researches on the famous brands of women’s underwear on the big supermarkets both at home and abroad, the difference between Chinese and Western women’s underwear style is studied, from a viewpoint of cultural background, in terms of design, color, face fabric and decoration and so on. And it is asserted that there exist differences not only in design modeling, structure, color shade and tone, but also in lining ingredient, composition, functionality, the decoration type and method, and design pattern. These differences are mainly ascribed to the difference between Chinese and Western culture.