Abstract: Beginning from the emerged phenomena of true-man model window display in fashion industry,the characteristics of different design combination has been analyzed.Through social investigation,we got to know the some customers′opinions about the design of true-man model window display,including the impact on their consumption and the view on development trend.On the basis of research findings,it suggests that the enterprise must have a correct view on this display,pay great attention to choosing the model as if choosing the brand spokesman,analyze the display effect regularly,and select the right time,thus using it to improve the marketing effect.Its goal is to make brand manager accurately recognized the marketing effect of true-man model window display,and use this terminal image form to improve brand competition greatly.