Abstract: From the point of semeiology and disseminating theory,this paper analyzes the symbolization characteristics in the spread of fashion culture and the causation.The modern fashion media using a verbal and/or non-verbal symbol conveys various kinds of fashion images and fashion culture to the public,and they accept and comprehend the meaning of these symbols and take an attitude with symbolization characteristics.And in turn,they act as mass media and carrier of fashion apparel and fashion culture.It points out the important value of study of the symbols in fashion culture spread in modern fashion design,marketing,and consumption.