基于Newsboy及多次订购理论的服装网商订货模型建构

纺织学报 ›› 2012, Vol. 33 ›› Issue (11): 132-135.

基于Newsboy及多次订购理论的服装网商订货模型建构

蔡建梅¹ 洪道乾¹ 王世杰²

1. 浙江理工大学服装学院
2. 华东交通大学管理学院

收稿日期:2012-01-12 修回日期:2012-07-14 出版日期:2012-11-15 发布日期:2012-11-20
通讯作者: 蔡建梅 E-mail:annicai@sina.com
基金资助:
浙江省教育厅科研项目

Apparel e-tailing order model construction based on Newsboy model and theory of often-buying

Jianmei CAI¹,

Received:2012-01-12 Revised:2012-07-14 Online:2012-11-15 Published:2012-11-20

摘要/Abstract

摘要： 摘要在调研分析得出影响服装网络订购关键因子的基础上，结合Newsboy相关理论和订货模型，构建针对网络环境的服装产品最优订货模型，模型设置效用函数的参数，并给出案例进行数值解法演示，以模型构建和应用来优化零售商订货策略，帮助网络零售商进行订货、销售、广告和库存管理决策。

关键词: Newsboy模型, 多次订购理论, 服装网络零售, 订货策略, 订货模型

Abstract: Abstract Based on the market survey of e-retailers and e-consumers, find the key factors and combined with apparel Newsboy model and ordering theories, construct an optimal model of apparel ordering, the model parameters set the utility function, and the numerical solution of case presentation is given to model construction and application to help e-retailers for ordering, selling, advertising and Inventory management decisions.

Key words: Newsboy model, theory of often-buying, apparel e-tail, order strategy, order model

中图分类号:

F713

蔡建梅洪道乾王世杰. 基于Newsboy及多次订购理论的服装网商订货模型建构[J]. 纺织学报, 2012, 33(11): 132-135.

Jianmei CAI. Apparel e-tailing order model construction based on Newsboy model and theory of often-buying[J]. JOURNAL OF TEXTILE RESEARCH, 2012, 33(11): 132-135.

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