Abstract: With respect to the operational characteristics of the domestic leisure clothes′market,it can be said that successful marketing of the products of an apparel enterprise stems from its right selection of its franchisors in various regions.How to evaluate the customer value,cement the relationship with the high-end customer and develop a relationship with the potential customer become essential to the customer relationship management of an apparel enterprise.The author selected the franchisors of a domestic enterprise producing famous brand leisure clothes as the research objects and applied Analytical Hierarchy Process to study the correlative factors of the franchisor in terms of customer current value and customer potential value,and developed a comprehensive evaluation system for customer value.The result of verification experiment has proved that this evaluation system is objective and feasible,which offers a new angle of view for apparel enterprises to carry out the scientific and effective customer relationship management of their franchisors.