关键词: 成衣服装品牌, 品牌形象, 评价体系, 权重分布

Abstract: The paper did a systematic and argeted research on ready-to-ware brand image. On the basis of the in-depth study on the original clothing brand image model, taking the characteristics of apparel brand into account, the paper constructed the ready-to-ware brand image evaluation system. The evaluation systems were drawn through expert interviews and the analytic hierarchy process. At the same time the article did a in-depth study on the dimensions of the evaluation system. Conclusion can provide reference for the establish, maintain, promote of ready-to-ware brand image.

Key words: ready-to-wear brand, brand image, evaluation system, weighting distribution