Abstract:

In order to help designers to find specific development direction of tie products, a bridge between consumers and designers was built. According to analysis on fashion trend, enterprise expert interview, questionnaire survey and E-store sales, purecolor, stripe, wavepoint, plaid, print in gand cashew nuts, six kinds of neck tie pattern were chosen, respectively, taking white, light blue and black shirt collocation as samples. Eye movement tracking observation experiment was used to explore mixing rules of the above patterns and shirts with different colors. SPSS was used to conduct variance analysis to research subjects fixation duration and times of various regions. Combined with consumers’ subjective survey, tie and shirt collocation rules with the highest concern were obtained based on experimental data.The results show that intensive correlation exists between fixation duration and cognitive activities during eye observation.Thus conclusions with preference can provide evidences to improve pattern design, color and shirt collocation to satisfy consumers' sentimental demand.

Key words: tie pattern, tie color, visual perception, collocationof shirt