Journal of Textile Research ›› 2019, Vol. 40 ›› Issue (03): 139-145.doi: 10.13475/j.fzxb.20180401507

• Apparel Engineering • Previous Articles     Next Articles

Application of eye tracker in visual evaluation of apparel fabric colors

ZHANG Sudao1, XUE Wenliang1(), WEI Mengyuan2, ZHOU Huangli1   

  1. 1. Key Laboratory of Textile Science & Technology, Ministry of Education, Donghua University, Shanghai 201620, China
    2. Shanghai Customs District People's Republic of China, Shanghai 200120, China
  • Received:2018-04-09 Revised:2018-12-03 Online:2019-03-15 Published:2019-03-15
  • Contact: XUE Wenliang E-mail:xwl@dhu.edu.cn

Abstract:

In view of inaccurate subjective evaluation and difficult relation with objective evaluation of apparel fabrics color visual evaluation, the application of an eye tracker in this field was studied. Firstly, the simulated fabrics and 3-D simulated garments were designed with color scheme and lightness as the single variables. Then the fabrics and garments were adopted to carry out eye tracking experiments for fixation data, and questionnaires for subject's subjective preference were carried out. Finally, the correlation analysis of objective fixation data and subjective preference on fabrics and garments with the same color elements was carried out. It is found that the correlation coefficient between the fixation time and the subjective preference of the garments color scheme is 0.744, which is greater than that of the fabric color scheme 0.448, consistent with the results of the lightness variable. Therefore, the eye tracker can be adopted to establish a correlation between objective fixation and subjective preferences, and garments can more effectively reflect the overall effect of the apparel fabrics in the subjective consciousness of consumers, and has greater visual marketing value.

Key words: eye tracker, apparel fabric, color scheme, lightness, visual evaluation

CLC Number: 

  • TS941.12

Fig.1

Fabric color scheme. (a) Low purity black and white contrast; (b) High purity black and white contrast;(c) Green adjacent color contrast;(d) Contrast color; (e) Similar color contrast;(f) Bluish violet adjacent color contrast;(g) Red adjacent color contrast; (h) High purity color and neutral color contrast; (i) Low purity color and neutral color contrast"

Fig.2

Apparel lightness. (a) Low lightness and strong contrast; (b) Low lightness and weak contrast; (c) Low lightness and moderate contrast; (d) Medium lightness and strong contrast; (e) Medium lightness and weak contrast; (f) Medium lightness and moderate contrast; (g) High lightness and strong contrast;(h) High lightness and weak contrast; (i) High lightness and moderate contrast"

Tab.1

Questionnaire reliability test"

项目 织物色系 织物明度 服装色系 服装明度
信度系数 0.803 0.845 0.767 0.857
项数 9 9 9 9

Tab.2

Mean values of color scheme preference"

素材 喜好评分均值
a b c d e f g h i
面料 3.328 9 3.447 4 3.723 7 3.881 6 3.394 7 3.434 2 3.368 4 3.552 6 3.684 2
服装 3.368 4 3.763 2 3.578 9 3.671 1 3.289 5 3.355 3 3.539 5 3.618 4 3.328 9

Tab.3

Mean values of lightness preference"

素材 喜好评分均值
a' b' c' d' e' f' g' h' i'
面料 3.684 2 2.815 8 3.118 4 3.763 2 3.052 6 3.144 7 4.118 4 3.539 5 3.500 0
服装 3.868 4 3.065 8 3.144 7 3.631 6 3.065 8 3.263 2 4.039 5 3.552 6 3.315 8

Tab.4

Fabric color scheme inter-subject effect test"

因变量 自由度 F 显著性
色系 注视时间 8 29.978 0.000
色系 * 位置 注视时间 40 9.913 0.000
色系 视点个数 8 19.916 0.000
色系 * 位置 视点个数 40 2.939 0.000

Tab.5

Objective fixation index of fabric color scheme"

色系编号 注视时间均值/ms 视点个数均值
a 391.349 1.450
b 517.363 1.703
c 573.470 1.879
d 682.820 2.153
e 391.452 1.304
f 493.822 1.728
g 729.482 1.918
h 681.610 2.228
i 532.466 1.813

Tab.6

Objective fixation index of fabric lightness"

明度编号 注视时间均值/ms 视点个数均值
a' 707.438 2.242
b' 459.649 1.580
c' 530.505 1.785
d' 566.195 1.905
e' 384.537 1.399
f' 519.003 1.782
g' 697.021 2.269
h' 453.432 1.520
i' 531.027 1.826

Tab.7

Objective fixation index of apparel color scheme"

色系编号 注视时间均值/ms 视点个数均值
a 500.184 1.584
b 537.782 1.633
c 546.695 1.748
d 669.580 1.845
e 357.382 1.170
f 474.247 1.445
g 496.914 1.619
h 556.822 1.653
i 494.080 1.538

Tab.8

Objective fixation index of apparel lightness"

明度编号 注视时间均值/ms 视点个数均值
a' 611.538 1.824
b' 386.319 1.302
c' 477.105 1.454
d' 646.943 1.905
e' 443.567 1.379
f' 477.623 1.442
g' 644.421 1.719
h' 509.132 1.507
i' 529.417 1.631

Tab.9

Watching time and subjective preference correlation"

色彩 载体 客观注视 项目 喜爱程度
色系 面料 注视时间 Pearson 相关性 0.448
显著性(双侧) 0.227
服装 注视时间 Pearson 相关性 0.744*
显著性(双侧) 0.022
明度 面料 注视时间 Pearson 相关性 0.680*
显著性(双侧) 0.044
服装 注视时间 Pearson 相关性 0.901**
显著性(双侧) 0.001

Tab.10

View point and subjective preference correlation"

色彩 载体 客观注视 项目 喜爱程度
色系 面料 视点个数 Pearson 相关性 0.631
显著性(双侧) 0.068
服装 视点个数 Pearson 相关性 0.743*
显著性(双侧) 0.022
明度 面料 视点个数 Pearson 相关性 0.659
显著性(双侧) 0.054
服装 视点个数 Pearson 相关性 0.810**
显著性(双侧) 0.008
[1] PETTY R E, HEESACKER M, HUGHES J N. The elaboration likelihood model: implications for the practice of school psychology[J]. Journal of School Psychology, 1997,35(2):107-136.
doi: 10.1016/S0022-4405(97)00003-4
[2] 张宇. 论服装的视觉艺术[D]. 天津:天津工业大学, 2002: 1-4.
ZHANG Yu. Visual art of clothing[J]. Tianjin: Tianjin Polytechnic University, 2002: 1-4.
[3] 张海泉, 刘华. 服装面料的视觉风格[J]. 纺织学报, 2003,24(4):34-36.
ZHANG Haiquan, LIU Hua. A visual style of fabrics[J]. Journal of Textile Research, 2003,24(4):34-36.
[4] NOSHI H, KOBAYASHI S, YAMADA T. Sensory test for fhythm according to moving skirt[J]. Senito Kogyo, 1977,33(9):470-477.
[5] 孙艳, 郭娟琛, 杨建忠. 毛织物视觉风格研究[J]. 毛纺科技, 2008,36(12):37-40.
SUN Yan, GUO Juanchen, YANG Jianzhong. Research on visual style of wool fabric[J]. Wool Textile Journal, 2008,36(12):37-40.
[6] 秦黎, 杨敏壮, 松平光男. 织物悬垂特性的视觉评价[C]//姚穆,姜寿山, 第三届中国国际毛纺织会议论文集, 北京: 中国纺织出版社, 2002: 90-93.
QIN Li, YANG Minzhuang, SONGPING Guangnan. Visual evaluation of fabric drape performance[C]//YAO Mu, JIANG Shoushan.Proceedings of the Third China International Wool Textile Conference. Beijing: China Textile & Apparel Press, 2002: 90-93.
[7] 杨晓波. 织物平整度等级的计算机视觉评估[D]. 上海:东华大学, 2003: 99-113.
YANG Xiaobo. Computer vision evaluation of fabric flatness rating[J]. Shanghai: Donghua University, 2003: 99-113.
[8] 周小溪. 基于感性工学的服用色织面料美感评价方法[D]. 无锡:江南大学, 2016: 13-19.
ZHOU Xiaoxi. The method of yarn-dyed fabric aesthetic evaluation based on Kansei engineering[J]. Wuxi: Jiangnan University, 2016: 13-19.
[9] 周小溪, 梁惠娥. 基于感性意象的服装面料设计效果评价[J]. 纺织学报, 2015,36(4):60-64.
ZHOU Xiaoxi, LIANG Hui'e. Evaluation of fabric design based on perceptual image[J]. Journal of Textile Research, 2015,36(4):60-64.
[10] 贾君君. 基于丝织物色彩的视觉认知评价[D]. 苏州:苏州大学, 2016: 29-44.
JIA Junjun. Visual cognition evaluation based one silk fabric color[J]. Suzhou: Soochow University, 2016: 29-44.
[11] ANDRIENKO G, ANDRIENKO N, BURCH M, et al. Visual analytics methodology for eye movement studies[J]. IEEE Transaction Visualization and Computer Graphics, 2012,18(12):2889-2889.
doi: 10.1109/TVCG.2012.276
[12] WOLFE J W A. Revised model of visual search[J]. Psychogenic Bulletin and Review, 1994,1(2):202-338.
[13] 李若瑄. 基于眼动特性的选择性注意机制研究[D]. 成都:电子科技大学, 2015: 9-10.
LI Ruoxuan. The study of selective attention mechanism based on eye movement[J]. Chengdu: University of Electronic Science and Technology of China, 2015: 9-10.
[1] XU Pinghua, MAO Hailin, HUANG Qinqin. Common cognitive evaluation method for fashion visual scenes [J]. Journal of Textile Research, 2019, 40(09): 192-196.
[2] ZHANG Aidan, ZHOU Jiu. Color rendering characteristics of fabric structure based on halftone design of image color [J]. Journal of Textile Research, 2019, 40(09): 56-61.
[3] .  Visual perception of consumers on clothing display [J]. Journal of Textile Research, 2016, 37(3): 160-165.
[4] CHEN Dong_sheng;GAN Ying-jin;WANG Jian-gang;WANG Qiang. Fundamental investigation of fabric style design based on garments [J]. JOURNAL OF TEXTILE RESEARCH, 2006, 27(3): 111-116.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!