Journal of Textile Research ›› 2019, Vol. 40 ›› Issue (09): 192-196.doi: 10.13475/j.fzxb.20180908005

• Management & Information • Previous Articles    

Common cognitive evaluation method for fashion visual scenes

XU Pinghua1,2(), MAO Hailin3, HUANG Qinqin1,2   

  1. 1. School of Fashion Design & Engineering, Zhejiang Sci-Tech University, Hangzhou, Zhejiang 310018, China
    2. Clothing Engineering Research Center of Zhejiang Province, Hangzhou, Zhejiang 310018, China
    3. Jiangsu Yihai Clothing Co., Ltd., Nantong, Jiangsu 226007, China
  • Received:2018-09-29 Revised:2019-06-05 Online:2019-09-15 Published:2019-09-23

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Abstract:

As the eye tracker lacks the common cognitive evaluation for visual scenes of clothing and accessories, a comprehensive evaluation method of visual hot map based on image fusion was proposed. 7 Subjects' eye movements were tracked by desktop eye-tracker, and the hot maps were timely recorded while observing 60 different types of representative fashion images. For each vision scene, binary images of hot maps were intersection and overlay processed, and were formed as a visual luminance map. Besides, the visual drift as a critical indicator was proposed. The results show that the proposed visual cognitive indicator can effectively eliminate individual errors, visually display subjects' common visual focus area, which can fill the blank of current multi-user visual focus cognitive evaluation.

Key words: fashion, eye tracker, common cognition, individual difference, vision hot map

CLC Number: 

  • TS942.8

Fig.1

Visual scene of costumes. (a) Fabrics;(b)Fabric patterns; (c)Garments; (d)Fashion show;(e)Visual merchandising; (f)Apparel webs"

Fig.2

SMI RED desktop eye tracker"

Fig.3

Extraction pipeline of visual hot area. (a) Hot map; (b) Hot area; (c) Hot area binarization;(d) Content information among hot area"

Fig.4

Overlay of visual hot maps"

Fig.5

Pipeline of drift measurement in visual hot map. (a) Gravity spot of hot map; (b)Visual drift diagram"

Fig.6

Visual drift of visual scenes. (a) Fabrics; (b) Fabric patterns; (c) Garments; (d) Fashion show;(e) Visual merchandising;(f) Apparel webs"

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