Journal of Textile Research ›› 2019, Vol. 40 ›› Issue (10): 183-190.doi: 10.13475/j.fzxb.20181006808

• Management & Information • Previous Articles     Next Articles

Development mechanism of apparel products based on block chain technology

CAI Jianmei1,2(), ZHU Huan3   

  1. 1. School of International Education, Zhejiang Sci-Tech University, Hangzhou, Zhejiang 310018, China
    2. Zhejiang Silk and Fashion Culture Research Center, Hangzhou, Zhejiang 310018, China
    3. School of Fashion Design & Engineering, Zhejiang Sci-Tech University, Hangzhou, Zhejiang 310018, China;
  • Received:2018-10-31 Revised:2019-07-01 Online:2019-10-15 Published:2019-10-23

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Abstract:

Aiming at the problems of pseudo-consumer-centered theory, data islands of market research and design copyright faced by apparel product development at the present, this paper proposed block chain technology design to construct the technical framework of apparel product development so as to stimulate the apparel industry and create a more efficient, intelligent and dynamic product development long-term working system. Literature research, classification analysis, comparative analysis and other methods were used, first focused on the existing problems in the development of apparel products, then elaborated on the principle and characteristics of block chain technology, and analyzed the feasibility of its application in the garment product development process from three dimensions: the user, function and value; and the new apparel product development process was conceived on the basis of feasibility verification. It is concluded that block chain technology has great advantages in apparel product development with its characteristics of decentralization and disclosed information. It helps to improve data islands, protect design copyright, and establish a long-term mechanism of consumer-centered, efficient and intelligent product development. It has far-reaching significance for promoting the overall healthy development of China's apparel industry.

Key words: clothing industry, product development, block chain, database, long-term mechanism

CLC Number: 

  • TS941.12

Tab.1

Traditional fashion product development mode"

模式类型 特点 适用性 案例
以企业为主导 注重市场研究和企业特色 规模较大的企业 太平鸟、特步等
以设计师为主导 依赖设计师的创作 企业规模相对小众,风格显著 江南布衣等
以买手为主导 要求对市场快速反应 快时尚企业 Zara、优衣库等

Fig.1

Blockchain technology summary diagram"

Fig.2

Blockchain technology running process"

Fig.3

Analysis of block chain application in apparel product development"

Fig.4

Technical framework of blockchain technology in apparel product development"

Tab.2

Blockchain works in apparel product development"

区块链类别 可实现功能 对应运行过程
设计师区块链 构建服装款式数据库,保护设计版权 设计师在区块链系统中注册登录,当其将作品录入时,若是其原创作品则加盖时间戳,按照智能合约编写程序自动归类形成服装款式数据库,若是修改他人作品则只能将自己修改部分录入数据库;设计师采用非对称加密技术传递原稿防止作品被侵权。
面料研发区块链 构建面料数据库,快速匹配 面料研发师或面料商加入区块链系统录入面料信息后,所有面料加盖时间戳,通过智能合约预设条件自动识别归类形成面料数据库,当设定面料需求时,可实现面料的快速匹配。
样板区块链 构建样板数据库,避免重复制版 样板师加入区块链录入样板信息后,样板被加盖时间戳,通过智能合约自动识别归类形成样板数据库,再次制版时可减少样板重复率。
企业区块链 企业联盟、协调竞争、交易、形成交易数据库 服装开发商、生产商、零售商等多个企业组建成联盟链,将市场交易信息以及消费者反馈信息进行分析,生成交易数据库,可查看交易量、流行色、流行面料、流行款式以及爆款产品等信息,为产品开发、面料研发等工作提供参考依据。
消费者区块链 构建消费者人群画像库 消费者加入区块链系统后,录入个人消费偏好和生活需求等信息可获取数字货币奖励,按照智能合约将信息归类、分析,形成消费者人群画像库。

Fig.5

Main process of traditional garment product development"

Fig.6

New development process of apparel products based on block chain technology"

Tab.3

Comparison between new process of garment product development and traditional process"

比较内容 基于区块链技术的
服装产品开发流程		 服装产品开
发传统流程
消费者参与状态 主动参与 被动参与
产品开发流程的
智能程度		 智能合约保证
自动执行		 传统按部就班
市场研究形态 完整的消费者人群画像 数据孤岛
企业合作状况 跨企业协同 单打独斗
产品开发流程的
透明度		 各节点可查看产品
开发总过程		 不透明
设计师版权的保护状况 有效保护 有法难依
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