Journal of Textile Research ›› 2020, Vol. 41 ›› Issue (04): 149-154.doi: 10.13475/j.fzxb.20190303206
• Apparel Engineering • Previous Articles Next Articles
DU Qinying, CHEN Shu, CHEN Lihong()
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XIAO Kai, ZHOU Lu. Empirical study on the influence of brand image perception of online clothing merchants on consumers' purchasing decisions[J]. China Market Magazin, 2017(25):89-92. |
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[2] | . Mechanism of influence of clothing brand image on loyalty [J]. Journal of Textile Research, 2015, 36(04): 146-152. |
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