基于意象尺度的男西装造型风格认知评价

doi:10.13475/j.fzxb.20200804906

Abstract

Abstract:

In view of the lengthy descriptive words used for various types of clothing, this paper took the classic category of clothing-men's suit as an example to carry out research in order to better grasp the emotional and psychological needs of consumers for clothing. First, the image scale method was used to design the perceptual cognition experiment of the men's suit style, and the correlation analysis, factor analysis and other methods were used to reduce the multi-dimensional image to a two-dimensional space. Then, the regression analysis method was used to establish the factor analysis model of men's suit style, and the image scale distribution map of men's suit was obtained. Finally, case verification shows that the constructed model can effectively evaluate the style of men's suits. The results show that the men's suit style factors can be summarized as temperament factor and trend factor, explaining 89.741% of the style characteristics of men's suit styling distribution. Through the image scale diagram, the corresponding quadrant of each men's suit styling can be obtained, which intuitively reflects the relationship between overall styling characteristics and style imagery for men's suits. This research provides a reference for the modeling style of men's suits.

Key words: image scale, men's suit, modelling feature, style recognition, quantitative evaluation

CLC Number:

TS941.12

LI Qianwen, WANG Jianping, YANG Yalan, ZHANG Bingjie, LI Zhilin, WANG Li. Cognitive evaluation of men's suit style based on image scales[J].Journal of Textile Research, 2021, 42(04): 149-154.

Figures/Tables 9

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References 13

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序号	感性词对	序号	感性词对
1	正式的-休闲的	4	儒雅的-粗犷的
2	古典的-现代的	5	庄重的-活泼的
3	华贵的-朴素的	6	个性的-大众的

问卷编号	正式的- 休闲的	古典的- 现代的	华贵的- 朴素的	儒雅的- 粗犷的	庄重的- 活泼的	个性的- 大众的
1	-0.61	0.68	0.97	0.52	-0.26	1.52
2	1.00	1.13	0.58	0.32	1.03	0.87
3	0.39	0.77	0.61	0.42	0.74	0.32
4	2.71	2.61	0.9	1.23	2.52	0.06
5	1.68	1.52	1.00	0.35	1.13	0.45
6	-0.68	-0.35	-0.61	-0.58	0.10	-0.35
7	-0.29	0.19	0.42	0.03	0.13	1.39
8	1.94	1.61	0.97	1.06	1.23	0.58
9	0.16	0.48	0.45	0.52	0.42	1.06
10	-0.74	-0.48	-0.74	-0.35	-0.06	-0.87
11	1.19	0.97	-0.29	-0.16	0.68	0.45
12	2.03	1.77	0.74	0.84	0.74	0.00
13	0.42	-0.48	-1.42	-0.97	-0.13	-0.81
14	1.61	1.19	1.39	1.03	0.77	0.77
15	0.16	0.48	0.77	0.16	0.35	0.87
16	1.06	1.10	0.97	0.35	0.23	1.10
17	0.45	0.42	0.00	0.32	0.39	0.48
18	0.00	-0.03	-0.45	-0.35	0.39	-0.19
19	1.81	1.61	1.10	0.71	0.90	0.39
20	0.87	0.77	-0.06	-0.06	0.35	0.29
21	0.97	0.84	1.52	0.77	0.19	1.39
22	-0.03	0.13	-0.32	0.06	-0.16	0.16
23	0.77	1.10	0.10	0.10	0.48	0.71
24	0.10	0.77	0.26	-0.39	0.23	0.39
25	1.68	1.06	0.16	0.61	1.06	0.26
26	0.68	0.52	-1.42	-0.19	1.10	-0.55
27	1.00	0.71	0.55	0.13	0.26	0.74
28	0.58	0.42	1.23	0.71	-0.16	1.03
29	0.87	0.45	0.39	0.10	0.58	0.42
30	0.65	0.48	0.97	-0.16	0.16	1.10

感性词对	正式的-休闲的	古典的-现代的	华贵的-朴素的	儒雅的-粗犷的	庄重的-活泼的	个性的-大众的
正式的-休闲的	1	0.873^**	0.434^*	0.655^**	0.782^**	0.039
古典的-现代的	0.873^**	1	0.606^**	0.775^**	0.785^**	0.265
华贵的-朴素的	0.434^*	0.606^**	1	0.781^**	0.190	0.767^**
儒雅的-粗犷的	0.655^**	0.775^**	0.781^**	1	0.532^**	0.466^*
庄重的-活泼的	0.782^**	0.785^**	0.190	0.532^**	1	-0.151
个性的-大众的	0.039	0.265	0.767^**	0.466^*	-0.151	1

成分	初始特征值			提取载荷平方和
成分	总计	方差百分比/%	累积/%	总计	方差百分比/%	累积/%
1	3.740	62.340	62.340	3.740	62.340	62.340
2	1.644	27.401	89.741	1.644	27.401	89.741
3	0.235	3.911	93.652
4	0.204	3.396	97.048
5	0.101	1.677	98.725
6	0.077	1.275	100.000

序号	感性词对	因子1	因子2
1	正式的-休闲的	0.851	-0.398
2	古典的-现代的	0.946	-0.195
3	华贵的-朴素的	0.773	0.576
4	儒雅的-粗犷的	0.905	0.166
5	庄重的-活泼的	0.719	-0.611
6	个性的-大众的	0.434	0.845

Cognitive evaluation of men's suit style based on image scales

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序号	感性词对	因子1	因子2
1	正式的-休闲的	0.228	-0.242
2	古典的-现代的	0.253	-0.118
3	华贵的-朴素的	0.207	0.350
4	儒雅的-粗犷的	0.242	0.101
5	庄重的-活泼的	0.192	-0.372
6	个性的-大众的	0.116	0.514

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