Journal of Textile Research ›› 2021, Vol. 42 ›› Issue (05): 155-161.doi: 10.13475/j.fzxb.20200901507

• Apparel Engineering • Previous Articles     Next Articles

Perceptual evaluation of men's suit style elements based on Quantitative Theory I

LI Qianwen1,2, WANG Jianping1,2,3(), YANG Yalan1,2, ZHANG Bingjie1,2, LI Zhilin1,2   

  1. 1. College of Fashion and Design, Donghua University, Shanghai 200051, China
    2. Key Laboratory of Clothing Design and Technology, Ministry of Education, Donghua University, Shanghai 200051, China
    3. Shanghai International Institute of Design & Innovation, Tongji University, Shanghai 200092, China
  • Received:2020-09-04 Revised:2021-02-18 Online:2021-05-15 Published:2021-05-20
  • Contact: WANG Jianping E-mail:wangjp@dhu.edu.cn

Abstract:

In order to obtain clothing products that are more in line with people's emotional needs and help companies better understand the perceptual psychology of consumers, a clothing style perceptual evaluation program based on quantitative theory I is proposed taking the classic category of clothing-men's suits as an example. The semantic difference method was used to obtain the user's perceptual evaluation of the male suit samples, and a two-dimensional space of the male suit perceptual image was established. By analyzing the style characteristics of the male suit samples, the style details and design elements were extracted, that have a key influence on the perceptual image. Finally, qua.pngication theory I was applied to construct a correlation model between perceptual factors and style design elements. The verification shows that the regression model has high prediction accuracy and conforms to the normal distribution. Further case verification shows that the model can transform people's perceptual needs with the design elements of men's suit styles, and can be effectively used for the perceptual evaluation of men's suit styles.

Key words: men's suits, perceptual image, clothing style, design element, Quantitation Theory I, emotional needs

CLC Number: 

  • TS941.12

Tab.1

Men's suit style elements"

廓形 内部细节
领子B 串口C 扣子D 驳头E 门襟F 胸袋G 腰袋H 装饰I
H型A1 平驳领B1 高串口C1 1~2粒扣D1 宽驳头E1 方角F1 胸贴袋G1 腰贴袋H1 仿手工线迹I1
X型A2 戗驳领B2 普通串口C2 3粒扣D2 普通驳头E2 圆角F2 胸挖袋G2 腰挖袋H2 缉线装饰I2
V型A3 青果领B3 低串口C3 4粒扣D3 窄驳头E3 抹角F3 无/对称袋G3 无腰袋H3 滚嵌镶宕I3
无装饰I4

Fig.1

Part of pattern of men's suit sample. (a) Sample 1; (b) Sample 2; (c) Sample 3"

Tab.2

Total variance explained"

成分
编号
初始特征值 提取载荷平方和
总计 方差百
分比/%
累积/% 总计 方差百
分比/%
累积/%
1 3.740 62.340 62.340 3.740 62.340 62.340
2 1.644 27.401 89.741 1.644 27.401 89.741
3 0.235 3.911 93.652
4 0.204 3.396 97.048
5 0.101 1.677 98.725
6 0.077 1.275 100.000

Tab.3

Rotated component matrix"

因子编号 因子命名 感性词对 成分
1 2
1 气质因子 正式的-休闲的 0.228 -0.242
古典的-现代的 0.253 -0.118
华贵的-朴素的 0.207 0.350
儒雅的-粗犷的 0.242 0.101
庄重的-活泼的 0.192 -0.372
2 潮流因子 个性的-大众的 0.116 0.514

Fig.2

Sample perceptual image spatial distribution map"

Fig.3

Style elements correspond to perceptual images"

Fig.4

Histogram of normalized residuals of each style factor."

Fig.5

Histogram of normalized residuals of each style factor. (a)Dependent variable is temperament factor;(b)Dependent variable is power flow factor"

Fig.6

Recommended style for men's suits"

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