Abstract:

Objective Clothing waste is a severe problem in textile industry. Terminal incineration disposal not only brings a huge waste of resources, but also cruel threat to the environment. Sharing economy and circularity concept of the textile industry provide the necessary conditions for cooperative consumption, which can integrate and reallocate the existing resources in the market. Renting and sharing are the cores of collaborative consumption. However, the conventional form of renting has many obstacles in the global shared wardrobe market, which results in most consumers do not know enough about this consumption mode and have little trust in sharing platform, its commercial value is not be proven. Therefore, fundamentally change about concept of consumption is of great significance for enhancing consumer trust, realizing the green consumption, and promoting the progress of the circularity system of the textile industry.

Method By literature reviewing, it was found that the generally' key factors that restrict the development of shared wardrobe and collaborative consumption mainly are consumer's cognitive limitations, attitude variances, personality traits, and values. Positively, circularity concept, new digital technologies, and collaborative consumption can provide a beneficial economic environment, retail model, and spatial consumption for the newtype shared wardrobe's establishment in the future. From the perspective of quality and trust guarantee system, Blockchain technology, with its distinct functions of decentralization, immutable information, independence, and anonymity can supervise clothing quality and build up consumer's trust system. From the perspective of marketing strategy, Curetail (Curated + Retail ) can integrate Exhibition-style rental system and experiential consumption together and thus bring consumer into a circularity world and enlighten them to take part in the newtype shared wardrobe consumption. Moreover, new digital technology, such as VR, AR, metaverse, can make the virtual space construction and operation of newtype wardrobe be realized.

Result Based on the knowledge of literature theory and technical support for the establishment of newtype shared wardrobe in the future, the research virtually constructed and operated the newtype shared wardrobe, and made profit estimation respectively of commercial lease, consumer and society. The result is newtype shared wardrobe can enhance people’s cognition of green consumption, thereby contributing to reduce clothing waste and lead to an effective utilization of circularity system of textile industry.

Conclusion The market and management of China's shared wardrobe is still in a primary stage. Though the related department has not yet issued a relatively complete and final standard system for the circular using of waste clothes, it gives related enterprises and technical practitioners a great potential chance and autonomy to carry on the research. This research applies the new concept and technologies for constructing newtype shared wardrobe and offers pathways and methods for its practice in the textile industry's circular practices in the future. The core content includes the application of blockchain technology within circular systems and the virtual construction of consumer spaces. The research also estimates the social benefits arising from its virtual operation. Hopefully, the finding serves as an initial outcome for the futural establishment and practice of newtype shared wardrobe. The research also reveals that not all garments are suitable for the shared wardrobe circular system, only meeting the circular number for bring profit can enter the circular system. Therefore, the core basis of its operation, namely the value evaluation of clothes before entering the recycling and the establishment of inspection standards at various stages, will be the crucial content for further in-depth research.

Key words: circularity concept, collaborative consumption, shared wardrobe, sharing economy, blockchain techniques