Abstract: In recent years,a SPA type of slopwork marketing pattern has made some well-known international leisure-nature style brands a great success.The SPA appears on the basis of quick rising of late-modernism consumption behaviors as well as the subdivision for different life styles that are both characteristic for symbol consumptions.The pattern operates through three main aspects.Firstly,build up a sense of service marketing by sophisticated shop designs.Secondly,establish a quick respond system for brands management through more face to face communications among the clients,shops and factories.Finally,make a refined reckon for cost and a suitable arrangement for production with shops as the center with a view to developing brand's value through its higher working efficiency and lower inventory level.Our clothing industry should take SPA as a reference not merely for its sense of service marketing,diverse mixtures of different fashion elements and apparent plasticity merchandise layouts but also for its good mastering of different life styles and late-modernism consumption behaviors.