Abstract: Through factor analysis,the main perceptual factors of the T-shirt were extracted,which represented its outward appearance and color.Consumers were classified into four groups according to their different perceptual demands for the T-shirt.How these four groups differ in the perceptual demand in respect to outward appearance and color was analyzed with the theory on the perceptual knowledge and statistics software package SPSS.The findings have provided a basis for the garment industry to develop and design the T-shirts which will cater for customers with different perceptual demands.