JOURNAL OF TEXTILE RESEARCH ›› 2006, Vol. 27 ›› Issue (5): 112-115.

• 综合述评 • Previous Articles     Next Articles

Evaluation model of customer satisfaction degree (CSD) for garment enterprises

ZHANG Xiao-liang;LIU Xiao-hong   

  1. Garment Institute;Huizhou University;Huizhou;Guangdong 516015;China
  • Received:2005-08-13 Revised:2005-12-05 Online:2006-05-15 Published:2006-05-15

Abstract: In consideration of the changing needs and concept of consumption of customers,it is necessary to improve customer satisfaction degree for garment enterprises.Based on the theory on customer satisfaction and combined with the actual operation of garment enterprises,an evaluation system and model of CSD were constructed.By citing practical cases,a substantial and textual research was made on the importance of quality attributes of the garment,reliability of questionnaire,rationality of the design of CSD evaluation system and model.Furthermore,the conversion of qualitative evaluation of CSD into quantitative one was studied.

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