JOURNAL OF TEXTILE RESEARCH ›› 2007, Vol. 28 ›› Issue (12): 131-134.

• 管理与信息化 • Previous Articles     Next Articles

Industrial upgrading of Chinese apparel based on the theory of global value chain

HU Danting;WANG Peixia   

  1. Institute of Textile Economy;Zhejiang Sci?-Tech University;Hangzhou;Zhejiang 310018;China
  • Received:2006-06-16 Revised:2007-01-09 Online:2007-12-15 Published:2007-12-15

Abstract: According to the theory of global value chain,the apparel value chain is buyer-driven,namely,large retailers,brand marketers,and brand creators play a leading role in the apparel value chain,and they occupy the high-end of the chain and control it.The apparel industry in China,meanwhile,is currently located in the low-end of the global value chain,confronted with problems of order loss and transfer of production center.Therefore,industrial upgrading becomes a must.They should gradually climb up the value chain with the following approaches: making samples,improving design ability,brand internationalization and opening up international marketing channels.

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