JOURNAL OF TEXTILE RESEARCH ›› 2007, Vol. 28 ›› Issue (12): 131-134.
• 管理与信息化 • Previous Articles Next Articles
HU Danting;WANG Peixia
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Abstract: According to the theory of global value chain,the apparel value chain is buyer-driven,namely,large retailers,brand marketers,and brand creators play a leading role in the apparel value chain,and they occupy the high-end of the chain and control it.The apparel industry in China,meanwhile,is currently located in the low-end of the global value chain,confronted with problems of order loss and transfer of production center.Therefore,industrial upgrading becomes a must.They should gradually climb up the value chain with the following approaches: making samples,improving design ability,brand internationalization and opening up international marketing channels.
HU Danting;WANG Peixia. Industrial upgrading of Chinese apparel based on the theory of global value chain[J].JOURNAL OF TEXTILE RESEARCH, 2007, 28(12): 131-134.
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