Abstract: This paper focused on the design methods of famous local fashion brands that enjoy considerable influence on the market in recent years. Their imitation design methods are discussed using the principle of visual sense in plastic arts and fashion social science. It points out that the imitation design methods vary with development periods, they depend on the marketing and design concepts in different development periods. Different imitation design methods can bring different influence on the development of brands. Through analyzing the imitation psychology in fashion design and discussing various imitation design results, it argues that fashion design process is the practice of creative imitation.