Abstract: For the purpose of inheriting the local traditional culture and vigorously developing the national industry, the traditional culture of men’s wear from the China’s central plain area was researched by using such methods as investigation, referring documents, and verifying through practice. Its concept category, idea and dressing character were introduced, and its essence for inheritance and innovation was discussed in combination of the current status and trend of the consumption of modern men’s wear. For upgrading the men’s wear sector. Three measures for innovation for the industry have been put forward，focusing on its esscence other than its form，emphasizing its color other than its structure，and inheriting its technique but breaking up its convention.