Abstract: At present, most made-to-order companies are lack of effective design planning in China, meanwhile, the conventional theory has not apply to the particularity of made-to-order design. Due to these factors, the author conducted relevant reflection and exploration from modern marketing strategy, and then the basic framework of made-to-order design mode was finished. Based on the positioning, experience, strategy and design mode, the author forms a relatively integrated made-to-order design chain, including product experience, situation experience and interactive experience. The mode is not only about design method thinking, but also ideas combing and methods exploration about design for Chinese made-to-order companies. It also provides some methods for references when these companies launch the specific made-to-order design.

Key words: made-to-order, fashion design, design mode, experience