Abstract: Consumer centered design is a method that ensure design meet the expectations of consumers. Design pay more and more attention to consumers’ sensory experiences. This study aims to create an attractive sensory characteristics of design through the research of consumers’ sensory image. This research took fabric material as the research object, investigated consumers’ sensory image, established the senses imager of the material characteristic. Integration of a variety of methods were adopted in the study. Consumers’ perception space was constructed based on multidimensional scaling method, and five clusters of material group were founded. Four main factors of material image were extracted using factor analysis method. The corresponding characteristics of each material cluster was founded using regression analysis method. The results provide consumer oriented design valuable reference.

Key words: consumers' perception , image on material , multidimensional scaling , factor analysis ,  regression analysis