Abstract: Today，economic and cultural are integrated in the world, Chinese social ideology, social psychology and consumer characteristics have taken place a great changes, non-mainstream culture has imposed more and more impact on social consciousness, traditional culture and the new pop culture would grow together. These new changes are more performance-based on the pattern design of clothing. Awareness of environmental protection, screen culture and internet culture have had a tremendous impact to leather clothing design. From the start to study non-mainstream culture in contemporary China, centre on the leather clothing pattern design ,to research the relationship between non-mainstream culture and fashion, and then to analyze influence of the socio-cultural thoughts to product cognition, aesthetic feeling and consuming behavior.

Key words: non-mainstream culture , pattern , design , socio-cultural awareness, leather clothing