Abstract:

Textile industry is in the period of deepening transition upgrade and structural adjustment.Textile digital printing technology combine with network platform, which is creating the mass customization C2B model on textile business, meanwhile to inject new vitality into the traditional textile industry.Via analysis the transfer from scale economy to scope economic which under buyer customize demand, by the way the business model will be upgraded from B2C to C2B, to explore the market background of Customization C2B mode.There are three sections to demonstrate that digital textile printing is a key technology to support mass customization production:The technical characteristics of digital printing makes mass production possible on personalized;The improvement of digital printing technology,which is push textiles customization to the large-scale production phase;The industry network which is integrated by many different types of digital printers, is playing a greater role in the customization of textiles.It is worth mentioned that to elaborate the C2B mode on textile mass production of personalized customization.

Key words: digital printing, textile, personalized, nass customization, C2B, industrial internet