Abstract:

In order to reduce the difference between designers and consumers' evaluation of the same fabric, the paper explores the experience differences between consumers and designers of the same fabric based on Kansei engineering theory. The semantic space is determined by cluster analysis, and then perceptual evaluations of the same material from consumers and designers are obtained with the semantic differential method. The evaluation consistency within the group and feel differences between two groups are analyzed with method Levene and independent sample T test. The fabric sample double velour is demonstrated to show the feel differences and the degree of consistency between these two groups. The method can be used for examination of rationality of fabric usage to reduce the cognitive deviation between consumers and designers and improve satisfaction degree of fabric design effect.

Key words: perceptual image, clustering analysis, Levene homogeneity of variance test, independent samples T test, fabric, evaluation