Abstract:

The secondary fuzzy comprehensive evaluation method is used to judge clothing purchasing. From the consumer's view, the factors influencing the garment sales is determined through the questionnaire method and the final evaluation index system is constituted after the adjustment according to the actual situation.The expert evaluation system estimation method is also developed to determine the weight distribution of each factor by means of expert evaluation and the evaluation matrix is determined via expert evaluation and buyer scoring method, as well as the establishment of membership functions. Finally the principle of maximum degree apparel sales is used to make decision about the sales situation after the launching of clothing, and the context as for whether to purchase a kind of clothing as well as the purchasing quantity is anslyzed based on the evaluation results, thus providing a theoretical decision reference for the garment order.

Key words: fuzzy comprehensive evaluation, marketing factor, clothing purchasing decision, index system