Abstract:

In order to deeply analyze how to choose strategic decision and improve enterprise performance in the circumstance of complex competence, 184 valid questionnaires samples of the well-known textile and garment enterprises were obtained. The relationship between strategic orientation and enterprise performance was anslyzed by using multiple linear regressions, and the mediating effect of organizational learning was also analyzed. The results show that organzational learning should be strengthened during the process of strategic decision, because the influence of stratigic orientation on enterprise performance should play a role through organization learning. At the same time, technology oriented should be paid more attention than market oriented because innovation choice must be taken for multiple demand of the consumer. It is hilpful for improving innovation ability and adapting market demand of our extile and garment enterprises.

Key words: strategic orientation, organizational learning, enterprise performance, textile and garment enterprise