Abstract:

This paper chose external design elements and human emotions as the research object. Basic emotional theory and psychological knowledge, emotional dimensionality and emotional design were as the theoretical references. On the basis of analyzing mental mechanism of the occurrence of emotion, it was to research the various kinds of cognitive methods of emotion, and to deep analyze the quantitative research from verbal self-report and visual self-report, and to discuss the effectiveness and applicability of these methods, and to provide reference for selection of emotional evaluation. External design was mainly responsible for representing lo order emotion, did not refer to the deeper emotional processing. Therefore, through the comprehensive analysis it could find that, for the consumers’ emotions to external designs, visual self-report was the more suitable method for emotion measurement.