Abstract:

In order to explore the trend of Haute Couture in China, we analyzed the development stages, opportunities and challenges of Haute Couture from the aspects of traditional culture, economic aspect and Maslow's hierarchy of needs. Meanwhile, according to the three different requirements of emotional design theory: instinctive level, behavioral level and reflective level, a new emotional design mode of Haute Couture was established combining needs-emotion curve, information technology and social media. The result shows that the emotional design mode may fulfill users’ affective needs and improve the users’ experience of Haute Couture significantly. It could make great contributions to transformation and upgrading of China’s apparel industry.

Key words: haute couture, emotional design, needs-emotion curve, Maslow's hierarchy of needs