JOURNAL OF TEXTILE RESEARCH ›› 2016, Vol. 37 ›› Issue (12): 103-110.

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Brand clothing series design method

  

  • Received:2015-11-30 Revised:2016-08-19 Online:2016-12-15 Published:2016-12-21

Abstract:

In view that the domestic brand clothing enterprises are relatively weak in the modeling series design and product series structure, by using literature reviews, observation, case studies, cluster analysis and other methods, the paper combs the concept and evolutionary pattern of the clothing series design, expands the connotation of the brand clothing design, put forward a view that brand series clothing design includes horizontal expansion as well as longitudinal continuity. The paper further studies modification means of the modeling design method in the series clothing design, first analyzes and summarizes the proposition type, the driving type, the driving type and the continuation type 3 kinds of design thinking way; secondly, combined with case analysis, the paper extracted practice guidance methods of the 5 kinds of series modeling designs, which are the over extension, the outline unchanged but details, the tolerance, the deformation and the transfer of the collocation.

Key words: brand clothing, series desing, modeling design, design entry point, design method

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