Journal of Textile Research ›› 2016, Vol. 37 ›› Issue (3): 160-165.

Previous Articles     Next Articles

 Visual perception of consumers on clothing display

  

  • Received:2015-03-05 Revised:2015-10-27 Online:2016-03-15 Published:2016-03-16

Abstract:

 In order to analyze the visual perception of different consumers to different display effects and provide a different perspective for the clothing display and application, an eye-tracking apparatus was used to test the response of consumers to the window display effect of two women's clothing brands. Based on the clothing display and visual marketing theory, wariance anslysis was carried out to the number of points in each region, start watching time, first continuous time and number of regression of the subjects by using SPSS software. The results show that there significant difference in the measurement index values of the eye movement tracking of the display area, which has the analysis value. Through the comparison of different display effects of two brands, the final results benefit to clothing display methods and techniques and promote the sales and the spread of brand culture for enterprises as well.

Key words: clothing display, wisual perception, consumer, eye tracker

[1] . Experiential value differences of clothing personalized customization under different situations [J]. Journal of Textile Research, 2018, 39(10): 115-119.
[2] . Selection of plaid fabric pattern based on interactive evaluation [J]. Journal of Textile Research, 2018, 39(09): 50-56.
[3] . Evaluation system and model of consumer perceived service quality in clothing stores [J]. JOURNAL OF TEXTILE RESEARCH, 2017, 38(06): 136-142.
[4] . Factors influencing consumers' consumption intention of Chinese ethnic fashion apparel [J]. JOURNAL OF TEXTILE RESEARCH, 2017, 38(03): 155-161.
[5] . Consumers decision mechanisms on apparel online retail channels [J]. JOURNAL OF TEXTILE RESEARCH, 2016, 37(12): 146-152.
[6] . Women's fashion market segmentation and consumption characteristic from perspective of lifestyle [J]. Journal of Textile Research, 2015, 36(10): 161-166.
[7] YU Jun-Ying, YANG Yi-Xiong, DU Qin-Ping. Comprehensive evaluation and comparative study of apparel brand value from consumers′and experts′perspectives [J]. JOURNAL OF TEXTILE RESEARCH, 2012, 33(8): 134-139.
[8] HAN Ting, HU Jie-Ming, SUN Shou-Qian. Research of Consumers’ sensory image on fabric material based on consumers’ perception [J]. JOURNAL OF TEXTILE RESEARCH, 2012, 33(5): 140-144.
[9] SUN Hong, GUO Jian-nan. Study on competitive advantage of clothing brands from standpoint of consumer values  [J]. JOURNAL OF TEXTILE RESEARCH, 2012, 33(2): 137-142.
[10] CHEN ZHI-HUA;LIU Guolian LIU. On Silk Fabric Re-development from Consumer Behavior [J]. JOURNAL OF TEXTILE RESEARCH, 2010, 31(8): 49-55.
[11] AN Ni. Developing trend analysis of true-man model window display [J]. JOURNAL OF TEXTILE RESEARCH, 2008, 29(1): 98-101.
[12] ZHENG Miaoyang;WU Guanrong. Function of life-style in promotion of brand value [J]. JOURNAL OF TEXTILE RESEARCH, 2007, 28(3): 120-123.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
[1] JIANG Pei-qing;YAN Hao-jing . Influence of air layer on the properties of fabric dynamic heat-moisture transfer[J]. JOURNAL OF TEXTILE RESEARCH, 2005, 26(1): 10 -12 .
[2] . [J]. JOURNAL OF TEXTILE RESEARCH, 2004, 25(05): 137 -138 .
[3] . [J]. JOURNAL OF TEXTILE RESEARCH, 1991, 12(11): 36 -38 .
[4] . [J]. JOURNAL OF TEXTILE RESEARCH, 1986, 7(07): 20 -22 .
[5] . [J]. JOURNAL OF TEXTILE RESEARCH, 1985, 6(10): 5 -10 .
[6] . [J]. JOURNAL OF TEXTILE RESEARCH, 2004, 25(02): 69 -70 .
[7] . [J]. JOURNAL OF TEXTILE RESEARCH, 2004, 25(06): 112 -113 .
[8] . [J]. JOURNAL OF TEXTILE RESEARCH, 1981, 2(06): 19 -66 .
[9] . [J]. JOURNAL OF TEXTILE RESEARCH, 1982, 3(01): 29 -34 .
[10] AN Ni. Developing trend analysis of true-man model window display[J]. JOURNAL OF TEXTILE RESEARCH, 2008, 29(1): 98 -101 .