Abstract:

With the improvement of material life livel, the integrated design-marketing model of textiles based on network will become the mainstream of the textile innovation. The traditional textile design methods based on Thing-led Design Concept have been unable to meet the rapidly growing consumer market because of the textile personalization demand. The paper analyzes the basic characteristics and deficiencies of the traditional textile designs based on the Thing-led Design Concept. The innovative textile design principles and methodology about the Event-led Design Concept is proposed with the application of the Integrated Design-marketing Model. It defines the Design Origin, Design Orientation, Design Operation and makes up the process for the Event-led Design Concept, which helps to create the academic framework of the Event-led Design Concept theory and method. Finally, the value of the Event-led Design Concept gets proved by the design practices, which offers new ideas to the innovative textiles design research in the Information age.

Key words: thing-led design, textile design, textile merketing, innovation