Abstract:

For the wondow display factors in the marginalization problem in the design of brand clothing stores, four main influence factors were selected in the view of objective evaluation and used as showcase display first-grade evaluation indexes, and market survey and open interviews were used as the second-grade evaluation indexes. The evaluation index system of brand garments showcase display image was constructed finally. The weight of each index was obtained by using combination of SPSS analysis and the fuzzy mathematical statistics. The results show that the brand garment cultural factors and the professional quality and attitude of service personnel bave the largest weight influence factor, which are the key to build brand clothing window display image, adn the focus of the window display image is the construction of the internal environment for window. The influence facors of window background design factor blay an important role in the window environment factor, which is the important part of the design with clothing store planning.

Key words: brand clothing, showcase display, weight distribution, evaluation index