Abstract:

In order to explore the collision effect of Chinese blue and white porcelain culture and cheongsam culture, and enrich the pattern elements of cheongsam design, eighteen types of typical blue and white patterns in Ming Dynasty were selected. By using different software such as Photoshop and CorelDraw, the same style cheongsam with those eighteen different patterns was designed. The demographic group of 20-35 years old female was selected as the object to study the effect of the designed cheongsam by Kansei engineering and factor analysis. Through the factor analysis of sensual words on those eighteen different types of cheongsam, three factors of cheongsam, three factors of vitality factor, temperament factor, and appearance character factor were obtained. The diagram with the relationship between eighteen types of cheongsam and three factors was constructed, which can explain the implicit roles of the different blue and white patterns in the cheongsam played on the visual effects. Different blue and white patterns can exhibit the same characteristics, which consists of many factors. The visual effects of the eighteen types of blue and white pattern is very good on cheongsam.

Key words: blue and white pattern, cheongsam, visual effect, Kansei engineering