Journal of Textile Research ›› 2021, Vol. 42 ›› Issue (04): 149-154.doi: 10.13475/j.fzxb.20200804906

• Apparel Engineering • Previous Articles     Next Articles

Cognitive evaluation of men's suit style based on image scales

LI Qianwen1,2, WANG Jianping1,2,3(), YANG Yalan1,2, ZHANG Bingjie1,2, LI Zhilin1,2, WANG Li1,2   

  1. 1. College of Fashion and Design, Donghua University, Shanghai 200051, China
    2. Key Laboratory of Clothing Design and Technology, Ministry of Education, Donghua University, Shanghai 200051, China
    3. Shanghai International Institute of Design & Innovation, Tongji University, Shanghai 200092, China
  • Received:2020-08-10 Revised:2021-01-17 Online:2021-04-15 Published:2021-04-20
  • Contact: WANG Jianping E-mail:wangjp@dhu.edu.cn

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Abstract:

In view of the lengthy descriptive words used for various types of clothing, this paper took the classic category of clothing-men's suit as an example to carry out research in order to better grasp the emotional and psychological needs of consumers for clothing. First, the image scale method was used to design the perceptual cognition experiment of the men's suit style, and the correlation analysis, factor analysis and other methods were used to reduce the multi-dimensional image to a two-dimensional space. Then, the regression analysis method was used to establish the factor analysis model of men's suit style, and the image scale distribution map of men's suit was obtained. Finally, case verification shows that the constructed model can effectively evaluate the style of men's suits. The results show that the men's suit style factors can be summarized as temperament factor and trend factor, explaining 89.741% of the style characteristics of men's suit styling distribution. Through the image scale diagram, the corresponding quadrant of each men's suit styling can be obtained, which intuitively reflects the relationship between overall styling characteristics and style imagery for men's suits. This research provides a reference for the modeling style of men's suits.

Key words: image scale, men's suit, modelling feature, style recognition, quantitative evaluation

CLC Number: 

  • TS941.12

Tab.1

Perceptual image adjective pairs"

序号 感性词对 序号 感性词对
1 正式的-休闲的 4 儒雅的-粗犷的
2 古典的-现代的 5 庄重的-活泼的
3 华贵的-朴素的 6 个性的-大众的

Fig.1

Sample figure of style of perceptual semantic questionnaire for men's suits"

Tab.2

Scoring result of style perceptual semantics"

问卷
编号		 正式的-
休闲的		 古典的-
现代的		 华贵的-
朴素的		 儒雅的-
粗犷的		 庄重的-
活泼的		 个性的-
大众的
1 -0.61 0.68 0.97 0.52 -0.26 1.52
2 1.00 1.13 0.58 0.32 1.03 0.87
3 0.39 0.77 0.61 0.42 0.74 0.32
4 2.71 2.61 0.9 1.23 2.52 0.06
5 1.68 1.52 1.00 0.35 1.13 0.45
6 -0.68 -0.35 -0.61 -0.58 0.10 -0.35
7 -0.29 0.19 0.42 0.03 0.13 1.39
8 1.94 1.61 0.97 1.06 1.23 0.58
9 0.16 0.48 0.45 0.52 0.42 1.06
10 -0.74 -0.48 -0.74 -0.35 -0.06 -0.87
11 1.19 0.97 -0.29 -0.16 0.68 0.45
12 2.03 1.77 0.74 0.84 0.74 0.00
13 0.42 -0.48 -1.42 -0.97 -0.13 -0.81
14 1.61 1.19 1.39 1.03 0.77 0.77
15 0.16 0.48 0.77 0.16 0.35 0.87
16 1.06 1.10 0.97 0.35 0.23 1.10
17 0.45 0.42 0.00 0.32 0.39 0.48
18 0.00 -0.03 -0.45 -0.35 0.39 -0.19
19 1.81 1.61 1.10 0.71 0.90 0.39
20 0.87 0.77 -0.06 -0.06 0.35 0.29
21 0.97 0.84 1.52 0.77 0.19 1.39
22 -0.03 0.13 -0.32 0.06 -0.16 0.16
23 0.77 1.10 0.10 0.10 0.48 0.71
24 0.10 0.77 0.26 -0.39 0.23 0.39
25 1.68 1.06 0.16 0.61 1.06 0.26
26 0.68 0.52 -1.42 -0.19 1.10 -0.55
27 1.00 0.71 0.55 0.13 0.26 0.74
28 0.58 0.42 1.23 0.71 -0.16 1.03
29 0.87 0.45 0.39 0.10 0.58 0.42
30 0.65 0.48 0.97 -0.16 0.16 1.10

Tab.3

Pearson correlation analysis results of perceptual words in men's suits"

感性词对 正式的-休闲的 古典的-现代的 华贵的-朴素的 儒雅的-粗犷的 庄重的-活泼的 个性的-大众的
正式的-休闲的 1 0.873** 0.434* 0.655** 0.782** 0.039
古典的-现代的 0.873** 1 0.606** 0.775** 0.785** 0.265
华贵的-朴素的 0.434* 0.606** 1 0.781** 0.190 0.767**
儒雅的-粗犷的 0.655** 0.775** 0.781** 1 0.532** 0.466*
庄重的-活泼的 0.782** 0.785** 0.190 0.532** 1 -0.151
个性的-大众的 0.039 0.265 0.767** 0.466* -0.151 1

Tab.4

Total variance of phonetic explanatory variables"

成分 初始特征值 提取载荷平方和
总计 方差百分比/% 累积/% 总计 方差百分比/% 累积/%
1 3.740 62.340 62.340 3.740 62.340 62.340
2 1.644 27.401 89.741 1.644 27.401 89.741
3 0.235 3.911 93.652
4 0.204 3.396 97.048
5 0.101 1.677 98.725
6 0.077 1.275 100.000

Tab.5

Rotated component matrix"

序号 感性词对 因子1 因子2
1 正式的-休闲的 0.851 -0.398
2 古典的-现代的 0.946 -0.195
3 华贵的-朴素的 0.773 0.576
4 儒雅的-粗犷的 0.905 0.166
5 庄重的-活泼的 0.719 -0.611
6 个性的-大众的 0.434 0.845

Tab.6

Component score coefficient matrix"

序号 感性词对 因子1 因子2
1 正式的-休闲的 0.228 -0.242
2 古典的-现代的 0.253 -0.118
3 华贵的-朴素的 0.207 0.350
4 儒雅的-粗犷的 0.242 0.101
5 庄重的-活泼的 0.192 -0.372
6 个性的-大众的 0.116 0.514

Fig.2

Image scale distribution"

Fig.3

Sample cases. (a)Sample a;(b)Sample b"

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