Abstract:

In order to obtain clothing products that are more in line with people's emotional needs and help companies better understand the perceptual psychology of consumers, a clothing style perceptual evaluation program based on quantitative theory I is proposed taking the classic category of clothing-men's suits as an example. The semantic difference method was used to obtain the user's perceptual evaluation of the male suit samples, and a two-dimensional space of the male suit perceptual image was established. By analyzing the style characteristics of the male suit samples, the style details and design elements were extracted, that have a key influence on the perceptual image. Finally, qua.pngication theory I was applied to construct a correlation model between perceptual factors and style design elements. The verification shows that the regression model has high prediction accuracy and conforms to the normal distribution. Further case verification shows that the model can transform people's perceptual needs with the design elements of men's suit styles, and can be effectively used for the perceptual evaluation of men's suit styles.

Key words: men's suits, perceptual image, clothing style, design element, Quantitation Theory I, emotional needs